ArcMedia creates Virtual Room Sets from which a full suite of brochure CGIs can be created including full room shots with multiple product variations through to detailed close ups and cameo styling shots. These fully detailed, realistic environments allow for a full photographic shoot to be completed without the product or space even existing.
Virtual Room Sets also allow multiple variations of a kitchen for example with alternative door finishes / colours and worktop materials. Traditionally this would require the set to be physically altered with all doors & work tops replaced for each variation. Whilst the same is true in the virtual room set environment it is significantly quicker and more cost effective.