Client: Princess Yachts
In a class of its own, the Princess S72 is sleek and aggressive in styling, powerful and agile in performance, and comfortable and spacious inside, with the three cabin layout showing off Princess Yachts’ new interior design scheme.
Ahead of its launch, ArcMedia was commissioned to produce a series of interior and exterior CGIs which would be used across all print and online marketing collateral. As the first of a new class of yacht from Princess Yachts, the visuals would be key to getting across the particular detail and styling of the S model.
ArcMedia visualised the interiors of the saloon and the state room along with an exterior running shot designed to convey the look and feel of the yacht in motion, plus an additional shot for use in press advertisements.