Client: Princess Yachts
Powerful yet elegant, the Princess 88 Motor Yacht is a superb example of the Princess Yachts’ Flybridge model, a motor yacht offering agility and grace for island hopping or long-distance cruising, with spacious living accommodation within.
Working closely with the company’s specialist marine architects, ArcMedia devised a series of six CGIs to be used to launch the new model at the industry’s most prestigious event, the London Boat Show.
The images were projected from screens around the Princess Yachts stand as the design was publicly unveiled, giving a sneak peak of the high quality living space and on-deck facilities that buyers could expect.
ArcMedia was also commissioned to produce a four-minute animation demonstrating further the yacht’s sailing capacity and its luxurious interior, which was screened at boat shows around the world to and was also used on the manufacturer’s website.