Client: Princess Yachts
The flagship of the Princess Yachts range, the Princess 40M is the firm’s ultra-luxurious entrant into the 100-plus ft market, with expansive accommodation and an impressive marina presence combining with 45 years’ of engineering excellence ensuring its capabilities as a world cruiser.
This super yacht was launched to the market with a series of 12 ArcMedia images, allowing potential purchasers to truly appreciate the scale of the tri-deck cruiser and the high-end interiors on offer. A world-class yacht competing in a global marketplace, the photorealistic images had to convey both engineering and design excellence in marketing collateral including brochures and the website.
“We spent some time trying to find the right company to provide us with the most realistic and stylish images possible, that would sit comfortably alongside actual photography within our marketing material. ArcMedia have been a joy to work with, not only in terms of the excellent standard of work and attention to detail they produce but also in delivering projects on time and to budget. Working through this medium is definitely assisting us in taking forward order sales before these boats are ready for delivery.”
Sarah Very – Princess Yachts International