Ever wanted to explore a luxury yacht in 3D or take a walk through a £10million apartment before it has even been built? How about checking out some amazing high rise views over London while your feet are planted firmly on the ground in Manchester?
This February we’ll be showing off some of our fantastic work at Prolific North Live, the region’s biggest expo for the creative industries. We’ll not only be giving a sneak peak of some of the latest projects undertaken for our luxury brand clients, but will also be inviting visitors to actually step right inside the mansions, apartments and yachts themselves.
Guests to Stand 87 will be fully immersed in the photographic quality, computer generated environments by wearing a virtual reality (VR) headset. The team will be on hand to talk about the technology and how the images are produced, and to make sure no one falls over Ronnie O’Sullivan-style.
“VR has really taken off as a delivery mechanism in the last 12 months with many of our clients now wanting to use the headsets to demonstrate their design schemes to their own customers. It’s always good fun introducing new people to the headset and seeing their reaction to being immersed in a completely different place to where they are actually standing. The environments are of photographic quality so it really feels that you are in the room you’re viewing, and the incredulous reactions we get are testimony to the authenticity of the experience,” says Ben Bancroft, ArcMedia managing director.
“Events like this are a great opportunity for us to get out and about and show new people the possibilities that CGI and VR offers to support their design or marketing projects. We’ll be demonstrating how these images are produced, both still and animated, and examples of the end results. We can also discuss how CGI is now being used by architects and interior designers to support the development of their schemes, and of course by the sales and marketing teams as part of their suite of materials.”
With a history dating back to 2002, ArcMedia has a strong pedigree in architectural and marine visualisation. The Lancashire-based studio produces images for a portfolio of high-end luxury brands within property development and marine sectors. Recent projects include multi-image visualisations for super prime residences in London and on the Isle of Mann, multi-million pound apartment schemes in New York and New Orleans, and luxury holiday homes in Marbella and Dubai.
This will be the first time the studio has exhibited at Prolific North Live alongside some of the most notable names in the region’s media, marketing and creative industries. The two-day exhibition is being held at Event City in Manchester, near the Trafford Centre, and will be showcasing the latest innovation in digital, broadcasting, PR, web, publishing, tech, marketing and advertising from across the North.
We’ll see you there ! Stand 87, Prolific North Live, Event City, Manchester, February 15th & 16th